Rolex UK was originally the brainchild of Hans Wilsdorf, and he was the person who found ‘Montres Rolex UK’. This gentleman was born in 1881 in Kulmbach, Franconia. Unfortunately his mum and dad passed away not long after his birth and was put into a school for boarders by his uncle. With a keen interest in foreign countries, he landed himself an apprenticeship in an exporting firm. He moved in 1900 to the city of ‘La Chaux De Fonds’, for a wage of 80 Francs per annum he discovered his life course, wristwatches. His employer exported watches although very few were actually made by the company itself. With his sights set on greater things, Wilsdorf proceeded to obtain one pocket watch from each of the top three Swiss watchmakers and applied for official certificates from the Neuenburg observatory.
In April 1985, more than 4.1 million movements had been awarded the official ‘Chronometer’ title, though Rolex UK watches only make up about one percent of the total Swiss watch production. As I write this, Rolex UK are undoubtedly coming up with new ideas and initiatives ready to unleash them upon us in the 21st century. If only Hans Wilsdorf had still been alive to see how his empire had grown from one of humble beginnings to one of the most well known brands that has so far and will no doubt continue to stand the test of time.
Rolex UK were now employing over 1100 staff in both their Geneva and Biel offices and were spread amongst five buildings in Geneva alone. 1954 saw the introduction of the first ladies ‘Oyster Perpetual’ whilst two years later in 1956, the gents ‘Day-Date’ model was born, this allowed the wearer to view both the day and date whilst still enjoying every other promise Rolex had given. The ‘Day-Date’ is now available in 26 languages worldwide.
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